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Nielsen Viet Nam

Viet Nam among three global largest instant noodles consumers

Viet Nam among three global largest instant noodles consumers

Around 7 billion packs of instant noodles were eaten in the country last year, according to the World Instant Noodles Association (WINA).
VN ranks second in world on consumer confidence in Q3

VN ranks second in world on consumer confidence in Q3

Vietnamese consumer confidence ranked second in the world in the third quarter of this year, driven optimism in jobs, incomes and spending, according to the Conference Board Global Consumer Confidence Survey conducted in collaboration with Nielsen.
VN consumer confidence in Q1 reaches new high

VN consumer confidence in Q1 reaches new high

Rising nine points compared to the fourth quarter of last year on the back of increased positivity about local job prospects and the state of personal finances, Viet Nam’s consumer confidence index reached its highest level in the last decade.
Smartphone users cover 84% of VN population

Smartphone users cover 84% of VN population

The number of people using smartphones, among mobile phone users, accounted for 84 per cent in 2017, compared to 78 per cent a year ago.
FMCG fluctuated in Q2, reflecting markets volatility

FMCG fluctuated in Q2, reflecting market’s volatility

The nationwide growth of fast-moving consumer goods (FMCG) slowed down in the second quarter of the year, after reaching a record peak in the previous quarter.
VN leads weekly trend of accessing online video

VN leads weekly trend of accessing online video

Viet Nam leads the weekly trend of accessing online video, with 92 per cent of respondents saying that they accessed online video on a weekly basis, Nielsen reported.
Consumer confidence index declines

Consumer confidence index declines

Reversing the earlier trend, the Viet Nam Consumer Confidence Index declined to 104, a decrease of 8 percentage points from the first quarter and the biggest quarterly decrease in Asia Pacific, according to the latest survey released on Monday by global information and measurement...
Rural areas buy up milk formula

Rural areas buy up milk formula

Ha Noi and HCM City are still the most important cities for milk powder sales, while smaller cities/towns and rural areas also play an equally important role, according to a survey released by Nielsen Viet Nam on Wednesday.
Consumer confidence rises in last quarter

Consumer confidence rises in last quarter

Vietnamese consumer confidence continued to see rapid improvement in the fourth quarter of 2014, according to the latest Consumer Confidence Index released by Nielsen, a global information and measurement company.
Businesses eye rural market

Businesses eye rural market

Viet Nam''s rural market holds great potential for the consumer industry, a new study has found.
Local internet use surveyed

Local internet use surveyed

Up to 58 per cent of Vietnamese use the Internet with average time spent online at 16 hours per week, according to a recent survey by Nielsen Viet Nam on Internet use.